Savile Row Unveils ‘Tailored’ Magazine-Style Cocktail Menu
Fortitude Valley bar Savile Row has launched a bold new monthly publication called Tailored, transforming its drinks list into a living editorial platform. The venue manager, Leah Dunnigan, confirmed the shift replaces traditional laminated menus with a high-fashion magazine format.
The launch aligns with the bar’s long-standing concept of tailoring and fashion curation. Dunnigan explained that the team wanted to evolve their offering to reflect who they are for their guests.
A Natural Evolution for the Venue
According to InDaily Queensland, the decision to adopt this new format stems from the bar’s history of illustrated cocktail books. These previous menus were so unique that patrons would often sneak them out of the venue.
Dunnigan noted that while the old style worked well, the venue felt it had grown significantly over the years. The team wanted to create something that people would continue to steal or collect, capturing the essence of Savile Row’s identity.
The new magazine is structured around the experience of finding the perfect tailored outfit. This approach allows the bar to showcase local businesses and the people behind the bar, creating a space for collaboration and storytelling.
Three Tiers of Customisation
The magazine divides drinks into three distinct sections inspired by the real-life process of tailoring a suit. The first section, Ready to Wear, features well-known classic cocktails reinterpreted by staff.
Examples of these classics include the Pornstar Martini, Mai Tai, and Sidecar. These drinks offer a framework of familiar styles but are presented in a fresh, creative Savile Row style.
The second tier, Made to Measure, offers drinks with a defined style tailored to specific measurements. This section takes famous classics like the martini and old fashioned and provides recommendations of three spirits that elevate each style.
The final tier is Bespoke, which consists of completely customised drinks made specifically for the guest. These cocktails are driven entirely by the individual’s preferences.
Monthly Updates and Local Focus
Choosing a monthly cadence for the publication allows the bar to respond quickly to seasonal changes and evolving trends. Dunnigan stated that this frequency feels most authentic to the magazine format while reflecting how quickly things move through the venue.
This dynamic approach opens the door for more collaborations with local businesses and brands. It also provides space for educational content and an inside look into upcoming events.
The goal is to guide guests through the menu without pretence, helping them discover their perfect drink in an enjoyable and approachable way. As reported by InDaily Queensland, this pivot quietly rewrites what a drinks menu has been allowed to become.
